Website analysis for search engine optimization is both an art and a science. Experienced optimizers will often be able to simply look at a site and make it more relevant with a few simple text and programming changes. As the Internet becomes larger and more complex it is necessary to apply additional tools and "science" to get the job done right.

We use a variety of tools in the website analysis phase of our projects. These tools allow use to calculate the density of keywords, find the right keywords, compare your pages to your competitors and find out how much effort needs to go into activities like search engine submission.

Our search engine optimization projects have us reviewing every website we work on with a variety of tools to get the most out of your web pages. One of the most frequent questions we receive about this process is "will you change the text on my website". The answer is and always has been "probably, lets take a look at what will make it more relevant". There are cases where some simple background programming changes and a good submission effort will make a world of difference in search engine position, but most marketing efforts do not create copy that is relevant for search engines. Perhaps the biggest issue with optimizing a site for search engines is that programs are not people and do not grasp the nuances of modern marketing. Relevance in terms of products, keywords and keyphrases and topic relationships have to be spelled out for search engines to respond to your site.

We do not have a magic formula for allowing pure marketing spin to be relevant for a set of keywords or topics that are not even mentioned on a web page. Nobody does, if you have found someone that claims to and you believe them, they are obviously a better marketing person that the one you hired - so have them write your copy.

When it comes to website analysis for search engine optimization what we do have are the tools, techniques, experience and relationships to get the job done. We invest in the technology that is necessary to optimize a website, we research the techniques that work and we employ the staff necessary to do the job, even if that means establishing a relationship with someone outside of Rank1st.